Getresponse Review 2022:Is it Worth Being Chosen?
We’re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing.
However, one of the names that comes up when talking about email marketing software is GetResponse.
It is one of those tools that has been around since time immemorial, but continues to deliver goods year after year.
In this GetResponse review, we’ll try to break down the tool into its features and discuss its main strengths and weaknesses.
In the end, you should be able to decide whether GetResponse is worth your choice.
What is GetResponse?
GetResponse has been around for quite some time. It started in 1997 when SEO Simon Grabowski launched the first autoresponder.
This led to a domino effect, starting with the registration of www.getresponse.com a year later.
Since then, GetResponse has been expanding its capabilities and growing its team globally. The tool has also received accolades from publications like Website Magazine, which named GetResponse the second-best email marketing provider in 2011.
But fast forward to now, with more competition and full of features to delight users, how has GetResponse managed to stay on top?
Its ability to grow and evolve with the times is one of GetResponse’s best qualities. Not resting on its laurels, it continues to provide users with the best email marketing features to help them grow their business.
Here are the most important features of GetResponse:
1. Drag and drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add special elements like images, videos and products to your emails.
2. Email Templates: GetResponse comes with over 120 email templates. You can save templates for future use, design in HTML, or build your own from scratch.
3. Funnel Builder: Create complete signup and sales funnels. Funnels let you sell more and grow your email list.
4. Email Automation: GetResponse is full of email automation features. Create drip campaigns, trigger emails, and autoresponders. GetResponse automation features lead scoring to pick out the hottest leads.
5. A/B Testing: The backbone of every successful campaign is testing. In GetResponse, you use the A/B testing wizard for emails and landing pages and automatically use the best version as the winner.
6. Landing Pages: Build landing pages with a drag-and-drop editor. GetResponse’s landing page editor can add forms, videos. These pages are hosted by GetResponse, so you don’t need to host them separately.
7. Customer Support: GetResponse has a responsive support team. There’s a knowledge base, a help center, and 24/7 email and chat support.
8. Integration: Sync your GetResponse account with any CRM or eCommerce platform. You can do custom integrations with GetResponse API or Zapier.
There are six pricing plans:
1. Getresponse Free – This is $0, you can use the Lite version of Getresponse indefinitely as long as your list size stays below 500 items.
2. Basic – Starts at $19/month and lets you send an unlimited number of emails to up to 1,000 subscribers.
3. Plus – Starts at $59 per month for up to 1,000 subscribers.
4. Professional – From $119 per month, up to 1,000 subscribers
5.Max — custom pricing.
6.Max 2 — custom pricing.
As you add more subscribers to your list, your costs also increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse, the list includes Basic, Enhanced, and Professional plans for 100,000 subscribers, respectively.
Regarding the “Max” and Max 2 plans, these are more “enterprise-grade” offerings with advanced features (more on that later). For these plans, exact pricing depends on requirements and list size – if you’re interested in using any of these, you’ll need to contact GetResponse to schedule a demo, discuss your needs, and negotiate pricing.
How to Generate Leads with GetResponse
Now let’s take a closer look at how GetResponse can be used as a lead generation platform.
1. Design an engaging landing page
Whenever a user clicks on your social media ad or PPC ad, they are redirected to your landing page. This is what they see first. Therefore, the way you design your landing page directly affects your conversions and sales.
According to the Email Marketing Benchmark Report, the average conversion rate across all industries is around 5.86%. Your goal should be to make sure you’re at least that fast.
With GetResponse, you can create stunning landing pages for all your potential customers. This lead generation tool comes with a landing page editor which is very easy to use. You don’t need any coding experience to use it.
Landing page creator offers you customization options. You can easily move, crop, resize, reshape and change the color of any element on your landing page.
Their built-in image editor comes with a library of over 5000 high-resolution images from Shutterstock. To add fun animated elements, you can also choose a GIF from Giphy.
Design Engaging Landing Pages GetResponse Lead Generation Tool Image via GetResponse
Don’t have time to design your landing page? no problem!
You can choose from their ready-made landing page templates designed for responsiveness and optimized conversions. Even without any design experience, you can use these templates to quickly create landing pages.
For those who don’t have their own website, this lead generation tool has a special feature. You can create your page with the help of GetResponse free domain.
To grab your visitors’ attention, you can also add sign-up forms, countdowns, and pop-up forms. This can help you highlight discount offers, attractive magnets, or events you’re running.
How do you encourage visitors to fill out your lead generation forms?
Create visually appealing optimized forms. Nearly 66% of email addresses are between 15 and 24 characters long. Therefore, you must ensure that the text box you provide has enough space for visitors to enter their email address.
This is where GetResponse’s form builder comes in handy. This lead generation tool enables you to design custom forms that meet the specific needs of your business.
Create a Lead Capture Form GetResponse Lead Generation Tool Image via GetResponse
They have different template categories for newsletters, registrations, free downloads, free course registrations, feedback forms, event registrations and seasonal registrations. If none of these meet your needs, you can choose a blank form.
You don’t need to be an HTML expert to design attractive forms. This lead generation platform’s list builder wizard is loaded with over 500 professionally designed templates. To make sure your form contains your brand colors, you can use the Color Magic feature. It does color matching with just one click.
By adding advanced custom fields, you can analyze your audience and their preferences. To maximize conversions, you can take advantage of the A/B testing capabilities of lead capture forms.
It’s a lead generation platform that also makes your job easier and smoother. You can also integrate GetResponse web forms with business tools like WordPress, Joomla, Facebook Web Form App, and more.
3. Use autoresponders
Did you know that 43% of email marketers send simple auto-response emails to their subscribers? This makes it the third most popular type of email marketing communication.
So, what are autoresponders?
They are messages that you can automatically send to your subscriber list. Essentially, they help you automate your email marketing campaigns. With autoresponders, you can save a lot of time and effort. At the same time, you can keep your audience engaged.
GetResponse also enables you to create and manage your own autoresponders. Using this feature, you can send automatic reply cycles. You can send these messages at specific intervals or sequentially.
This lead generation tool comes with a simple drag-and-drop message management system. Using it, you can manage your autoresponders and make changes as needed. For better organization, you can even view your cycles in a calendar view.
GetResponse’s autoresponder allows you to choose the time and day of the week to send the message. So even if your target audience lives in another time zone, you can easily reach them.
The best part is that you can also check message status and statistics to track your lead generation efforts. To get the most out of your email autoresponder sequence, keep it short. Open and click-through rates tend to drop as the cycle lengthens.
4. Use Marketing Automation
According to Forrester, the global marketing automation market is expected to reach $25.1 billion by 2023. If you don’t have enough time to manage your email marketing campaigns, you can take advantage of GetResponse’s marketing automation capabilities. Using this lead generation feature, you can build intuitive workflows and create events based on user behavior.
For example, if a user abandons their cart before checkout, you can send them an email reminding them to complete their purchase.
On the other hand, you can show complementary products to people who have recently purchased. For each action, you can trigger a different response through marketing automation. With this lead generation feature, you can also add criteria and apply filters to target your messages in a more targeted way.
GetResponse provides strategically designed workflow templates so you don’t have to do it yourself. They have different templates for each part of the customer journey. You can use their marketing automation templates to win new customers, welcome them, retarget them, and engage with them.
5. Create an online questionnaire
Not only is GetResponse an excellent lead generation tool, but it’s also a great market research platform. Using their online survey forms, you can find out what your customers really want and use these forms to get valuable feedback on your products.
With GetResponse, you can create your own online survey and add questions according to your requirements. Lead generation tools have different question types:
Multiple Choice: You can choose whether you want to allow a single answer or multiple answers.
Text: You can choose between a one-line answer and a paragraph answer.
Subscription form: You can use this survey form to add users to your mailing list.
With GetResponse, you can add up to 50 pages to your survey. Even after you’ve published a survey, you can make changes to it later. To increase your brand awareness, you can add your brand logo to your online surveys.
For example, Lavito uses GetResponse’s online surveys for market research to gain insight into customer preferences. Within a month, 1,017 people participated in the survey, which helps companies further personalize their products.
6. Host a webinar
Nearly 95% of marketers in one study said webinars were a key part of their marketing strategy. Additionally, 75% of respondents said that webinars have also helped them expand their brand.
Webinars can be a powerful lead generation tool if you know how to leverage them. GetResponse is the first email marketing provider to offer webinar marketing solutions. With this feature, you can live stream your webinars on YouTube and Facebook.
Creating or scheduling a webinar on GetResponse is easy. All you need to do is go to the webinar section, click on “Create a webinar” and add details like name, date and time.
You can also choose whether attendees need to register for the webinar. You can send reminders to people who are already registered.
For added privacy, you can add a password to enter your webinar. Then only people with the correct password can join your webinar.
You can add all attendees to the list and send them automatic replies. The final step is to select your agenda and thank you page. The entire process of setting up a webinar takes less than five minutes!
With GetResponse, you can also use on-demand webinars to generate more leads. These are webinars that your audience can start watching at any time. The best part about these webinars is that you don’t need to be present to do the webinars; they can be pre-recorded.
At the same time, you can use it for lead generation as the audience has to fill out a form before the webinar starts. This helps you get the most out of your webinar even after the live session is over.
7. Create Social Media Ads
In the early days, social media marketing was mostly about posting content on your profile. A lot has changed since then. It’s no longer just an expectation that your followers will see your posts. You need to focus on building the customer journey and getting people to buy.
This is where social media advertising can help you. They can increase your reach, engagement, and even traffic. That’s why global social media ad spending is expected to reach $102 billion in 2020.
GetResponse Social Ads Builder is designed to help you generate leads. Using this tool, you can create engaging social media campaigns and promote your products.
It comes with over 200 pre-designed animated templates to help you save time and effort. All you need to do is add the product name, photo and price. Additionally, lead generation tools automatically create branded videos and slideshows.
To simplify the content creation process, the tool also allows you to import photos from Etsy directly into social ad creation templates. They also have a mobile app so you can work on your social media ads on the go!
It integrates all the powerful lead generation capabilities into one comprehensive platform. It helps you track your online sales and streamline your process from one platform.
Autofunnel is often confused with GetResponse’s marketing automation capabilities. However, they are not the same. Marketing automation features are designed to help you improve your overall work experience by assigning workflows.
It revolves around a set of filters, conditions, and actions that you can put together to stay connected with your audience.
On the other hand, Autofunnel makes it easy for you to integrate list building with your sales process. In your funnel, you can create new landing pages, Facebook ads, run social media campaigns, track your conversion rates, and promote your products.
To increase sales, you can also send follow-up emails to your target audience.
You can choose from three types of automated funnels:
Sales Funnel: This funnel focuses on acquiring new leads and completing your sales process. If you want to find potential buyers, sell your product and promote it, you should choose GetResponse’s sales funnel. You can redirect traffic to your website’s sales page through a two-stage fast sales funnel. To nurture leads with automated emails, use the full sales funnel.
Sales Funnel GetResponse Lead Generation Tool Image via GetResponse
List building funnel: With this type of funnel, you can build a huge database of customers who are interested in your products and services. Say hi to them and get them to subscribe to your newsletter to increase conversions. Using this funnel, you can generate new leads and engage your audience with follow-up emails and sign-up pages. This channel also allows you to send automated messages to your audience.
List Building Funnel GetResponse Lead Generation Tool Image via GetResponse Webinar Funnel: If you want to schedule a webinar, this is the funnel to help you gain engagement. Get qualified leads for your free webinars, or use this Autofunnel to sell tickets for your paid webinars. GetResponse is also launching the Lead Magnets funnel, which will help you create attractive lead magnets in minutes. It also allows you to upload your own lead magnets.
Another unique feature of the Autofunnel lead generation tool is that it allows you to upsell your products. To increase sales, you can also offer customers one-time deals through the Autofunnel upsell page.
If a customer is buying a specific product, you can offer deals on complementary products. For example, if you’re selling whiteboards, you can upsell whiteboard badges with them. In this way, you can earn extra income.
For each channel, you can add three upsell pages. This is a step that appears between your confirmation page and your sales page. You can even add an upsell page to a funnel you created earlier.
GetResponse has a comprehensive help section that will likely answer most of your questions if you’re just starting out. In a move that won’t please everyone, the company has stopped offering 24/7 phone support in favor of 24/7 live chat support. GetResponse also offers email support. That’s still a pretty competitive support arsenal, especially given the company’s focus on small businesses.
Overall, we think GetResponse offers a great user experience and great third-party integrations. Its new features certainly showcase innovation, especially SMS marketing, email chat capabilities, e-commerce integrations, and automated funnels. While some competitors may beat it on raw email throughput, this innovation, along with its friendly starting price and rich features, means this platform is well worth checking out for marketers and more experienced people looking for new tools people.